etnies x Electronic Arts

etnies and Electronic Arts Inc. worked together to bring the etnies GvR skateboarding contest to the Skate 2 video game, and to create an etnies Skate 2 RVM shoe for real world skateboarding. Drawing inspiration from etnies skate heritage, the RVM features the classic etnies Rap styling with a slimmed down mid-top silhouette on a vulcanized outsole and a tonal Skate 2 logo on the outer heel. The RVM also features STI System G2 gel in the heel of the outsole to absorb shock and prevent heel bruises. The etnies RVM Skate 2 shoe will be available when the game hits stores in early 2009.

etnies reintroduces the RVL

In 1990, etnies debuted the Rap (seen up there on the right in black leather), designed specifically for skateboarding. Two years later, in Plan B's legendary video, Questionable, Sal Barbier helped put etnies on the map in the United States when he rocked both the all red and all blue suede Raps in his part. Shortly after, the Rap, etnies, Sal and Plan B all rose to serious skateboarding fame and skateboarders across the world were singing Del tha Funkee Homosapien. Around the same time, etnies became the first skateboarding footwear brand to advertise in both Big Brother magazine and 411 video magazine. the Rap, Sal, Ronnie Creager and a few others were featured in those ads.

In 1993, to meet the ever-evolving demands of skateboarders, seeing that they were cutting down their high top Raps, etnies released the Rap Low. Beloved and imitated by many, the Rap Low became one of the most staple skateboarding shoes of the early and mid '90s.

For 2009, etnies figured it was due time to bring the Rap back, for real, and evolve a little bit as well. Enter the Rap Vulc Low, (RVL) a mid (RVM) is on the way too. The RVL embodies the classic styling and design of the OG Rap. However, it's been updated for the demands and standards of modern day skateboarding and style. The RVL features a vulcanized construction for superior grip and board feel, System G2 heel gel for impact protection, STI Foam for comfort and protection, lower hidden lace loops and extra laces, padded tongue and collar, elastic tongue centering straps and more. See the Spring 09 colourways here.

Catching Up with Sean Genovese

Transworld did an interview with etnies, 32, and RVCA rider Sean Genovese.

A Rolling Perspective Toronto

a Rolling Perspective, Toronto
Opening reception "Art Croll", Friday, December 5, 2008. One night only.

8pm STUSSY (431 Richmond St. W)
10pm ADRIFT (G2-116 Spadina Ave.)
12am THE BAITSHOP (358 Dufferin St.)
After Party @ THE BAITSHOP

Etnies and Color Magazine asked skaters to shoot a photo of themselves from their own perspective, skateboarding. Over 200 portraits have been collected from skaters across Canada, the United States and as far as Japan. With the help of Fourstar Clothing, a selection of these self portraits of pro skateboarders, artists, and other talented individuals have been composed into an exhibition in celebration of skateboarding.

The show has been broken into a three-part art crawl (or roll) traveling across the country during the next six months from Vancouver (BC) to Montreal (QC) with stops in Winnipeg (MB), Calgary (AB) and Toronto (ON). Opening receptions in each of these cities take place in separate spaces at different times. Attendees are encouraged to take their cruiser boards out and celebrate the freedom of skateboarding and embrace the roll from spot to spot.

Expect photos from such pros as mikey taylor, ryan smith, mark appleyard, john rattray, colt cannon. Photographer's dan mathieu, geoff clifford, joel dufresne, gordon nicholas, gordon ball, judah oakes, dylan doubt, richard hart, jeff delong, ryan allan, and other sweet dudes: colin lambert, brian wherry, jordan hoffart, adam green, raj mehra, tyler maher, bradley sheppard, pierre yves gauthier, william cristofaro, bob kronbauer, campbell milligan, dave carnie, paul urich, erik brunetti, jessie van roechoudt, tomonori 'rip' tanaka, + many more!

Skratch Bastid

etnies presents DJ Skratch Bastid in your area!

Bestwick and Layos win!

etnies BMX team riders Bestwick and Layos Win! Over the weekend Jamie Bestwick won BMX Vert at the LG Action Sports World Championships in Seattle, Washington and Sergio Layos took first in the Endpoint81 Japanese BMX contest.

LG Action Sports World Championships BMX Vert Final Results:
First: Jamie Bestwick
Second: Chad Kagy
Third: Simon Tabron

Diplo

etnies presents this one. Supposedly Diplo's last DJ set?

Chris Malloy's "One Track Mind"

The first ever surf film to be premiered world wide on FaceBook Films on October 16th and 17th, at 5:30 PM Pacific Standard Time. Log on at www.facebook.com/film. Check the trailer here.

EA Skate 2 Video: GvR Edition

Goofy vs. Regular as a video game? It's true. Here’s the latest Skate 2 sneak preview featuring Jason Dill, Jerry Hsu, Mark Appleyard, MVP Chris Cole, Braydon Szafranski, and Eric Koston ripping the virtual Etnies Skatepark Of Lake Forest course.

Fucking Awesome

Don't even ask me. Fucking Awesome X etnies

Russ Morland

Our boy Russ Morland murdered it on these customized etnies. To see more on the book click here

Hieroglyphics

etnies presented the legendary Hieroglyphics for an amazing show. This crew can come pretty much every year to Vancouver and sell out.

A Great Summer-Ender

Madd cash was thrown down for the Summer End Skate Jam at Plaza, sponsored by Underworld, LRG and etnies. More photos here.

Reincarnation of a Classic

Check out this sneak peak of the December etnies RVL shoe ad featuring Sean Malto!


Also, if you haven't seen his part in And Now...

Diplo

The Ballots Are In

etnies Names Team Captains AND RIDERS in Fifth Annual GvR

Ryan Sheckler, Jereme Rogers and Andrew Reynolds Among Those Scheduled to Compete in Pro Skateboarding Event, Oct. 2 - 5

Lake Forest, Calif. (Sept. 4, 2008) – Right or left is a question on everyone’s minds these days, and it will have even greater meaning for the skateboarding world this Oct. 2, 2008 when etnies’ GvR competition pits the best pro Goofy foot and Regular foot skateboarders against each other to battle it out in the ultimate team competition.

After falling to the Regular squad last year, the Goofy team will be led by The Skateboard Mag’s editor-in-chief Dave Swift, as they look to pull ahead in the series. SLAP Magazine’s editor Mark Whiteley will be the Team Captain for the Regulars as they try to come out on top for the second year in a row. After four GvR Skate contests, the score is tied. Both the Goofy team and Regular team have two wins, making this year’s etnies GvR a rubber match and both teams are anxious to ride out with a victory. Riders including Ryan Sheckler, Jereme Rogers and Andrew Reynolds look to make GvR history by leading their team to victory.

etnies GvR will also feature a special live performance by Bad Religion, food, activities and a festival village in addition to the non-stop skateboarding action. etnies GvR is skateboarding’s only team-based competition where riders are separated by their stance, Goofy foot or Regular foot. GvR broke the mold of the traditional skateboarding contest and has set out to settle the debate over which stance is best. With the date set and team captains selected, GvR provides the world’s best riders the perfect forum to provide an answer….at least for another year.

FUEL TV will premiere the etnies GvR 2008 show on Friday, Nov. 28 at 8 p.m. ET/PT in the Skate @ 8 block.

To learn more about this year’s and past GvR competitions, check out http://gvr.etniesskate.com.

Hieroglyphics

With special guests, Blue Scholars. Presented by etnies, Spectrum Events, Underworld, Clubzone, Livestock and Rhek.

etnies Rider Benoit Milot..

.. blasting over Gastown, Vancouver. Sweet.

J-S Lapierre Wins DC Nationals !

Congrats to etnies Canada team rider J-S Lapierre as he storm's the DC Nationals and takes home 1.st place and $8000 which is the largest purse ever for an Am contest, watch out for this kid he's coming up strong and is proving to be a force to be reckoned with, Congrats again J-S, don't spend all that money on nothing.

A Rolling Perspective Winnipeg

Etnies and Color Magazine presented the travelling self-portrait photo exhibit, A Rolling Perspective, in various hot spots across Winnipeg last week.
Photos here!
Photos: Sandro Grison

Gza

etnies presents Gza! Wu Tang forever!

A Rolling Perspective Winnipeg

Etnies and Color Magazine's self-portrait art show is making it's way to Winnipeg.
Opening reception Thursday, August 14

8pm TUB (398 Portage Ave)
10pm SK8 SKATES (255 – 1 Forks Market Rd)
12am THE SPOT (93. 5 Albert St / under the FYXX)
After Party @ THE SPOT (93. 5 Albert St / under the FYXX)

Etnies and Color Magazine asked skaters to shoot a photo of themselves from their own perspective, skateboarding. Over 200 portraits have been collected from skaters across Canada, the United States and as far as Japan. With the help of Fourstar Clothing, a selection of these self portraits of pro skateboarders, artists, and other talented individuals have been composed into an exhibition in celebration of skateboarding.

The show has been broken into a three-part art crawl (or roll) traveling across the country during the next six months from Vancouver (BC) to Montreal (QC) with stops in Winnipeg (MB), Calgary (AB) and Toronto (ON). Opening receptions in each of these cities take place in separate spaces at different times. Attendees are encouraged to take their cruiser boards out and celebrate the freedom of skateboarding and embrace the roll from spot to spot.

Details and full artist listing on FB

Etnies Canadian Concrete Richmond BMX Jam Results!

July 22nd marked the date of the Richmond Park Etnies Canadian Concrete BMX Jam. The event had the largest turnout of am riders to date, with a record number 7 heats stacked with talent from Kelowna to the USA. Pro riders and 5 year old ams took turns shredding the street and park friendly surroundings, and with the capacity to have all different styles of riders there, Richmond got sessioned heavily in all shape and manner until sundown. The next jam takes place next month in Coquitlam.

Amateur Results:
5th Place- Braedan Barnard
4th Place- Randy Moffat
3rd Place- Paul Beadle
2nd Place- Dillon King
1st Place- Carlos Mantilla

30 and Over Results:
3rd Place- Darren Bolton
2nd Place- Ron Mercer
1st Place- Mel Gooder

13 and Under Results:
3rd Place- Lucas Pelletier
2nd Place- Austin Kubala
1st Place- Daniel Pelican

Pro Results
3rd Place- Andy Roode and Dirty Dave (tie)
2nd Place- Matt Desson
1st Place- Anthony Alex

More photos on the FB

etnies Team Riders Dominate the Supergirl Jam

etnies proudly announces their skate team riders top three finishes at the Supergirl Jam street skate contest in Huntington Beach last weekend. etnies’ team riders stole the show as they took home four of the top five spots at the event. Congrats ladies!

Results:

1. Lauren Perkins - etnies
2. Rachel Reinhard - etnies
3. Evelien Bouilliart - etnies
4. Leticia Bufoni
5. Lorena Lima - etnies

Best Trick:
Evelien Bouilliart - Backside bluntslide on the rail

More info


etnies Barcelona Tour 2008.

Enjoy 15 minutes of Mikey Taylor, Sean Malto, Kyle Leeper, Eric Fletcher, Tyler Bledsoe and Tyshaun Johnson in Barcelona, compliments of etnies.

Scrape By The Lake

etnies rep Joe Wing puts down this east coast ritual. Don't miss, always insane! More info at http://www.scrapebythelake.com.

Canadian Concrete BMX Jam Results!

The 1st stop on the etnies Canadian Concrete jam of the year was the best and biggest one to date. The largest am class, the largest and heaviest pro class, and the youngest rippers threw down at Kirkstone Park in North Vancouver park on Sunday the 22nd. At the end of the day, etnies rider Wade Lajlar took first place! The next event is in Richmond on July 20th.

A Rolling Perspective Photos

etnies presented A Rolling Perspective in Montreal this weekend, and the parties went off at each location! A big thanks to our sponsors - Color Magazine, Underworld, Goodfoot, and Off The Hook. Link to more photos coming soon.
Photo credit: Renzo

a Rolling Perspective MTL

Here's the Quebec edition. Amazing show, make sure you check it.

Montreal - CROOKERS @ 1234 - 29 JUIN 2008

So here's the official flyer / poster for the next 33mag event..
featuring Crookers from Italy for their first north american tour !
if you don't know them, try this > http://www.lastfm.fr/music/crookers

Salut à tous, voici le flyer du prochain événement 33mag, avec le duo italien Crookers...
pour une première fois en Amérique du Nord !
Si vous ne les connaissez pas, écoutez-les ici http://www.lastfm.fr/music/crookers

Montreal- A Rolling Perspective

The Rolling Perspective tour is making it's way to Montreal on the 28th.

etnies and Color Magazine asked skaters to shoot a photo of themselves from their own rolling perspective. Over 200 portraits have been collected from skaters across Canada, the United States and as far as Japan.

Opening reception Saturday, June 28th.
8pm at Off The Hook - 1021 Ste Catherine O.
10pm at Underworld - 289 Ste Catherine E.
12am at Goodfoot - 3830 St. Laurent Blvd.
Afterparty: Blue Dog Motel - 3958 St. Laurent Blvd. dj TRUSPIN + guests

Expect photos from such pros as mikey taylor, ryan smith, mark appleyard, john rattray, colt cannon. Photographer's dan mathieu, geoff clifford, gordon ball, judah oakes, dylan doubt, richard hart, jeff delong, ryan allan, and other sweet dudes: eric lebeau, devin barrete, mike giles, jeremy elkin, raj mehra, tyler maher, gab ekoe, pierre yves gauthier, william cristofaro, bob kronbauer, campbell milligan, dave carnie, paul urich, erik brunetti, jessie van roechoudt, tomonori ‘rip’ tanaka, + many more.

Details on Facebook.

Introducing..

From Paris to Atlanta / De Paris à Atlanta...

33 Mag in association with etnies is bringing you another summer party this Friday, May 30th at the Coda in Montreal. Romain Rock with his friend Teki Latex from Paris will be on the turn tables with DJ Klever from Atlanta. See flyer for more info!

33 Mag en association avec etnies vous présentes un autre fameux party d'été. Ce Vendredi le 30 Mai au Coda, ne manquez pas Romain Rock et son ami Teki Latex de Paris qui feront tourner les platines avec DJ Klever d'Atlanta. Pour plus d'info, voir le flyer.

Etnies presents the 3rd Annual Canadian Concrete BMX Jam Series

As you can see above, Etnies is presenting the third annual Canadian Concrete BMX Jam series in the lower mainland of Vancouver BC. It’s an exciting area for BMX as we have dozens of concrete parks within a short drive of the downtown core, or any suburb for that matter. It’s the first ongoing jam series done in western Canada, and has been well received by not only the riders, but their families and supporters as well.

After the first 2 successful years, we’ve made a few changes this year. The biggest was making it free for all ams to participate. This, we believe, will encourage even greater rider attendance. The other was ensuring that all the parks we have the jams at are friendly for all skill levels and ages, making sure there are enough grind ledges and quarter pipes for the 13 and under to the “masters” to enjoy the day.

We welcome all riders and non-riders to come out to the parks and participate, cheer on the riders, or just take a look at bmx grass roots at its best!

June 22nd - Kirkstone Skate Park

July 30th - Richmond Skate Park

August 17th - Coquitlam Skate Park

A Rolling Perspective Photos..

See more photos from last weekend's photo art crawl..
Thanks again to Etnies, Color, Antisocial, Livestock, and The Sweatshop.

Photo: JM

Sole Tech Tour

If you haven't had the chance to visit Sole Tech in Lake Forest yet, check out this link to take a tour by it's owner.

etnies Fall 2008 Seed Project Raises Awarenesss..

Just in time for Earth Week.. The Fall '08 Seed line includes apparel and shoes made from organic or sustainable, pesticide-free and chemical-free textiles. With rain forest-inspired graphics and materials ranging from hemp to bamboo, the collection calls attention to the Amazon. etnies will donate a portion of proceeds to Sambazon's Sustainable Acai Project, which promotes preservation of the Amazon Rainforest through sustainable agro-forestry. In shops August 2008.

Links:
Sambazon.com
SEED Project Blog.

etnies Presents a Rolling Perspective

Vancouver- Bring your boards and roll...
8pm @ ANTISOCIAL (2425 Main street)
10:30pm@ LIVESTOCK (239 Abbott street)
12am@ THE SWEATSHOP (1945 E. Hastings street)

Mike McComb in SBC Wake!

Congrats to Timebomb's Wakeboard Team Manager, Mike "Krispy Kreme" McComb for his spotlight in the newest SBC Wake!

Kids love Etnies...

This kid from Montreal just got his 15 minutes of fame in Trasher wearing his brand new Etnies baby cribs!
Un ami de l'Agence Royal a vu son tout petit recevoir les honneurs du magazine Trasher. On peut le voir portant ses baby cribs Etnies!

Lancement de la boutique Classic Boardshop Official launch

This Sunday Classic Boardshop is doing its offical launch party for the opening of their two locations. Everyone's invited to the BST in Ste-Thérèse.

Ce Dimanche Classic Boardshop célèbre l'ouverture officielle des ses deux boutiques. Tout le monde est invité à la Brasserie Ste-Thérèse.

OMB's She Loved That Pony.

This Sunday.
12-4pm.
Mount Seymour. (Lodge Park)
Be there.
Facebook invite.

32 & Etnies sponsors / Commandite Alternative Snow Mission 08

After an amazing 2007 edition, Alternative Sports in Rimouski comes back full throttle for Quebec’s biggest amateur snowboard competition.

The Alternative Snowmission will be held the weekend of March 15-16 at Mont Comi in Rimouski. The main event will be on the Saturday with the finals under the lights in a complete new course especially designed for the event. This year, Quebec’s best snowboarders will battle it out for more than 10 000$ in cash prizes, an Alternative Snowmission edition snowmobile for the winner in the men’s category and a Macbook pro 15 inch for the winner in the women’s field. Sunday is for all the new kids who want to a shot at competing in snowboarding. Same course as the pros with more than 4000$ in prizes. 2009 demos will be available to everyone throughout the weekend as well as various parties surrounding this inaugural event. For more information go to: www.snowmission.ca

Stay tuned next week for full report and pictures from the set up!

OMB's 3 Trick Pony

Here is what went down at Old Man Birnie's 3 Trick Pony on Mount Seymour.

Photos: Sean Hoglin
Video: TJ Schneider

Jason Rouse in the house.

etnies stand-up comedian Jason Rouse stopped by the office for some gear before his big Much Music interview and round of shows at Yuk Yuk's, Vancouver. Here he is bro'ing down with TB warehouse guy and aspiring comedian prodigy Josh Levkoe. Be sure to check out the video, you will never be the same.

etnies Goofy vs. Regular Snow Winners!

etnies GVR Snow 2008 took place on February 23d at Bear Mountain with over 7,000 people in attendance. The teams were Transworld Snowboarding’s Regular Footed riders vs. FUEL TV’s Goofy Footed riders. The Regular footers were victorious with 2747 points over Goofy’s 2345. Kurt Hoy, captain of the Regular Team, appointed Austin Smith, Joe Sexton, JP Walker, Markku Koski and Robbie Walker as his starting five going into the finals. Regular rider Jusso Laivisto took first place and won MVP. The day ended with a free Ghostface show. GVR snow will air on FUEL TV on Monday, April 7 at 8:00pm ET/PT.

Full results here.
Photos and a video on Snowboard Revolution
etnies photos here and here.

Fashion Press in Color 6.1

We got the new Color and saw that there was a ton of Timebomb love..

'Any Day Now', L-R
p2- Emerica Eyes tee, etnies Girl Slide cut off shorts
p3- Emerica Leo Mid shoes, Emerica Francis shoes
p4- Emerica Deadbeat socks
p5- Luxirie Easy Rider Jacket
p6- etnies Girl Plaid Stamp l/s tee

'Any Day Now' Credits
Photography- Angela Fama
Stylist- Mila Franovic
Models- Alyssa Holly/Katelyn at Jett Models, Devin at Lizbell, Stella and Shane.



L-R
'Electronica'- Thirtytwo Transit travel speakers and case.
'Cold Storage'- RVCA Ed Idea tee, eS The Greatest tee, Freshjive Malcome tee, Freshjive women's Pretty Fucking Vacant tee, and the LRG Great White Hype tee.
'Anthrax'- eS Mc Crank Avers shoe, Luxirie Eye of the Tiger tapered jeans and the Irie Vandal zip hoody.
'Semi Precious' - Emerica gift pack.

Be sure to swing by the Color 6.1 Release Party tomorrow at our favorite watering hole, the Bourbon.

Invasion 3 Nominated, Vote now!

etnies MX rider Ben Milot has his Invasion 3 nominated for this year's Xtremey awards in the 'Best FMX Movie Of The Year' category. Congrats Ben! Vote here!

OMB's Three Trick Pony.

Vancouver - Chill out with TB's very own Old Man Birnie and company on Mount Seymour for some proper riding, music, free schwag, and barbecued goodness.