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Today etnies is announcing the new goal of planting a total of three million trees! In 2011 etnies launched Buy a Shoe, Plant a Tree (BASPAT), and millions of people in the etnies community around the world supported it. One decision may not seem like much, but the power of millions of people in the etnies BASPAT community choosing to do one good thing added up.
The etnies BASPAT program started small in Costa Rica with etnies taking a step in the right direction, then it expanded into Brazil and Africa with these incredible results to-date:
- 2,073,405 trees planted
- Nearly 200 million lbs. of carbon sequestered over 20 years
etnies will also be planting a tree for every pair of shoes purchased on etnies.com from Earth Day (April 22, 2022) through May 22, 2022. A tree will be planted for each etnies BASPAT sticker sold on etnies.com for $1, this is an easy way for people to help plant more trees.
For the rest of the year, etnies will continue to plant a tree for every Jameson 2 Eco sold and the brand will be planting a tree for each style in the etnies Earth Day Pack. The etnies Earth Day Pack features the Windrow (blue/white/gum), Windrow Vulc (white/blue) and Windrow Vulc Mid (blue).
TREES FOR THE FUTURE
etnies teamed up with Trees for the Future in 2012, and aligning BASPAT with them plants trees, feeds thousands and stops hunger. Trees for the Future is an agroforestry non-profit that trains farmers through a 4-year training program, called the Forest Garden Approach, farmers plant thousands of trees that restore their soil.
The Forest Garden Approach is a solution to the problem of planet earth losing trees at the rate of 50 soccer fields per minute. The Forest Garden Approach plants trees and provides food security, increased income, restored land and carbon capture. This reaches nine of the UN’s Sustainable Development Goals.
HOW IT WORKS
The Forest Garden approach starts with farmers planting thousands of trees that restore soil. This helps farmers grow a large variety of fruits and vegetables to eat and sell. So not only does each Forest Garden capture carbon and increase biodiversity, but it also ends hunger and poverty. etnies consumers and Trees for the Future are working together to grow a more sustainable system to feed the world, build local economies and better our planet.
The Forest Gardens are currently being created in countries in East and West Africa impacted greatly by climate change, food insecurity and poverty.
