Pure Skateboarding. Emerica embodies the non-conformist ideology from which skateboarding was born. Emerica creates no-nonsense, straight-ahead, durable skate shoes, clothing and accessories for skateboarding. Emerica is freedom from convention. The Emerica team collectively encompasses the essence of pure skateboarding, freedom of skate, anti-establishment mentality. Emerica doesn't follow trends, we create our own.